{"product_id":"the-geneve-sweater","title":"The Genève Old Money Half Zip Jumper for Men - 100% Merino Wool","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/1010\/9767\/files\/Merino_Jumper_-_2025-07-30T190728.188.jpg?v=1753873671\" alt=\"\"\u003e\u003c\/p\u003e\u003cp data-start=\"119\" data-end=\"197\"\u003e\u003cstrong data-start=\"119\" data-end=\"197\"\u003eTimeless Texture, Effortless Class – The Genève Old Money Half Zip Sweater\u003c\/strong\u003e\u003c\/p\u003e\u003cp data-start=\"199\" data-end=\"463\"\u003eOld money elegance, modern-day comfort. The Genève Half Zip Sweater is your shortcut to looking refined without trying too hard. With its rich cable-knit texture and clean half-zip collar, it strikes the perfect balance between gentlemanly style and everyday ease.\u003c\/p\u003e\u003cp data-start=\"465\" data-end=\"639\"\u003eCrafted for cool evenings, crisp mornings, or stylish layering at the country club or city café—this is the piece that makes jeans feel dressed up and tailoring feel relaxed.\u003c\/p\u003e\u003cp data-start=\"646\" data-end=\"665\"\u003e\u003cstrong data-start=\"646\" data-end=\"665\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli data-start=\"667\" data-end=\"1085\"\u003e\n\u003cstrong data-start=\"667\" data-end=\"680\"\u003eMaterial:\u003c\/strong\u003e 100% Merino Wool – soft, warm, and breathable\u003cbr data-start=\"741\" data-end=\"744\"\u003e\u003cstrong data-start=\"744\" data-end=\"752\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"1085\"\u003e\n\u003cstrong data-start=\"744\" data-end=\"752\"\u003eFit:\u003c\/strong\u003e Tailored fit for a clean silhouette with room to layer\u003cbr data-start=\"807\" data-end=\"810\"\u003e\u003cstrong data-start=\"810\" data-end=\"823\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"1085\"\u003e\n\u003cstrong data-start=\"810\" data-end=\"823\"\u003eFeatures:\u003c\/strong\u003e Half-zip collar, ribbed cuffs and hem, heritage-inspired cable detailing\u003cbr data-start=\"896\" data-end=\"899\"\u003e\u003cstrong data-start=\"899\" data-end=\"912\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"1085\"\u003e\n\u003cstrong data-start=\"899\" data-end=\"912\"\u003eOccasion:\u003c\/strong\u003e Ideal for smart casual outings, weekends away, or layering over a shirt for relaxed elegance\u003cbr data-start=\"1005\" data-end=\"1008\"\u003e\u003cstrong data-start=\"1008\" data-end=\"1017\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"1085\"\u003e\n\u003cstrong data-start=\"1008\" data-end=\"1017\"\u003eCare:\u003c\/strong\u003e Machine washable (gentle cycle, 30°C recommended) – low-fuss upkeep\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"British Elegance","offers":[{"title":"Navy blue \/ S","offer_id":53359448031562,"sku":null,"price":56.95,"currency_code":"GBP","in_stock":true},{"title":"Navy blue \/ M","offer_id":53359448064330,"sku":null,"price":56.95,"currency_code":"GBP","in_stock":true},{"title":"Navy blue \/ L","offer_id":53359448097098,"sku":null,"price":56.95,"currency_code":"GBP","in_stock":true},{"title":"Navy blue \/ XL","offer_id":53359448129866,"sku":null,"price":56.95,"currency_code":"GBP","in_stock":true},{"title":"Navy blue \/ 2XL","offer_id":53359448162634,"sku":null,"price":56.95,"currency_code":"GBP","in_stock":true},{"title":"Navy blue \/ 3XL","offer_id":53359448195402,"sku":null,"price":56.95,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 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